One year ago today, Ryan and I were posted in front of a laptop in our 500 square foot studio & merch “distribution center,” staring intently into the illuminated screen as our album The Heist was finally released into the universe. A dense mix of excitement, fear and relief was…
“Goldman Sachs doesn’t want its employees wasting their time waiting in line at the salad bar in its spotless, futuristic cafeteria, so it charges higher prices between 11:30 a.m. and 1:30 p.m. Diners enjoying treats like bubble tea and desserts from Momofuku outside those hours get a 25% discount.”
Yesterday, I was walking through Washington Square Park when I noticed a small boy and his mother selling cowboy supplies. “We’re saving up for a horse,” they told me.
The boy’s name was Rumi. After speaking with Rumi’s mother, I learned that Rumi has loved horses his entire life. He has horse themed shirts, toys, and backpacks. All those things are great. But Rumi’s biggest dream is to own a horse. “You can get one for $1000!” he told me. After a full afternoon of selling cowboy supplies, he’d raised $1. He seemed a little downtrodden by the afternoon’s results, but committed to his ultimate goal.
That night, I jumped on the phone with a couple of horse experts— not Rumi’s parents— who have special expertise regarding kids who want horses. These horse experts— not Rumi’s parents— told me that having a horse is super expensive. It’s just about impossible for normal parents, especially ones who live in a small NYC apartment, and who aren’t wealthy, to provide a horse for their child. Sometimes this can be quite heartbreaking.
So I thought of a plan. Let’s send Rumi on a Wild West Adventure! With the size of the HONY audience, it’d be quite a simple thing to do. I spent all last night making phone calls, and threw in $300 to get us started. Please consider tossing a few coins in the [cowboy] hat:
“"What would you do to earn money if all you had was five dollars and two hours? This is the assignment I gave students in one of my classes at Stanford University, as part of the Stanford Technology Ventures Program”